Vision & Values

The Vision

To become The first and best choice for “Food Lovers”.

Our Mission

  • To offer products and services that meet consumer demands focusing on the triptych “taste, variety, quality”
  • To develop relationships of trust and loyalty with consumers.
  • To actively and continually reward trust in our dealings with suppliers, shareholders, partners, employees
  • To support the local community
  • To preserve and pass on the value of Cretan tradition to future generations

Our values

  • Authenticity & Innovation: when tradition meets technology and research
  • Excellence: in performance, in taste, in services, in communication
  • Growth: for our employees, our customers, our community
  • Respect: our land, our people, our history
  • Faith: to our vision and to our streghts